Big data analytics (BDA) gained importance in scholarly and practitioner literature alike. There is some disagreement, however, whether BDA is merely an evolution of established phenomena, most particularly business intelligence, or whether BDA represents a novel technology-driven innovation with potentially disruptive market impacts. Using the technology-organization-environment theory as our lens of analysis, we take a critical stance and conduct a systematic literature review to offer guidance for future research by pinpointing pivotal concepts and providing conceptually and empirically validated propositions as well as research avenues for IS research on BDA adoption. While the research avenues are intended to trigger future research, the developed propositions shall provide guidance to research endeavors that empirically analyze the adoption of BDA in organizational settings. By discussing open research issues and providing potentially fruitful theoretical perspectives for enriching our knowledge in this domain, this shall ultimately contribute to advancing BDA research.